PropertyPilot is a next-generation real estate application that leverages massive national data sets and artificial intelligence to source, organize, and simplify real estate opportunities.

Real estate is the largest asset class in the United States—valued at over $85 trillion, making it larger than U.S. equity markets—yet it remains far less efficient. Unlike public equities, real estate data is highly fragmented, inconsistently structured, and slow to access. Critical information such as ownership, valuations, liens, mortgage data, and foreclosure activity is scattered across thousands of local jurisdictions, often locked in static systems and disconnected from modern analytics and decision-making tools.

PropertyPilot brings efficiency and transparency to this market by aggregating 170+ million tax and parcel records nationwide, including ownership data, property assessments, comparable sales, mortgage information, and foreclosure filings. Our platform delivers clear, actionable insights for real estate professionals and related industries including banking, insurance, and construction.

PropertyPilot is an early-stage company building a modern, AI-powered, mobile-first platform, backed by an experienced SaaS founder and a seasoned product, engineering, and design team.

We are hiring a Director of Growth Marketing to own the launch and early scaling of a new app. This is a core, highly visible role with direct accountability for user acquisition, activation, and early retention.

This is not a campaign manager or brand-only role. You will define the go-to-market strategy and execute it end to end. The ideal candidate has launched apps before, is deeply hands-on, and thrives in fast-moving, ambiguous environments.

You will work closely with founders, Product, and Engineering to take PropertyPilot from early traction to repeatable growth.

Go-To-Market & Launch Execution

• Define and execute the go-to-market strategy for a new app.
• Recruit, qualify, and activate early and beta users.
• Define positioning, messaging, and early adopter personas.
• Build a repeatable launch and onboarding framework.

Growth Experimentation & Acquisition

• Own a structured growth experimentation pipeline.
• Rapidly test acquisition channels, messaging, creative, funnels, and incentives.
• Identify and scale high-performing growth loops.
• Balance speed with signal — test fast, learn faster.

Paid, Organic & Channel Performance

• Manage and optimize acquisition across:
• Paid social (Meta, Instagram, TikTok, YouTube)
• Google Search & Display
• App Store Optimization (ASO)
• Organic, referral, and community-driven channels
• Own CPI, CAC, activation, retention, and early LTV metrics.
• Dynamically allocate budget based on ROI.

HubSpot Ownership & Growth Infrastructure

• Own HubSpot as the system of record for growth and marketing.
• Build and maintain:
  • Lifecycle stages and lead scoring
  • Funnels, dashboards, and reporting
  • Email, in-app, and lifecycle automation
• Ensure clean data, accurate attribution, and actionable insights.
• Partner with Product to align CRM data with in-app behavior.

Community, Content & Early Advocacy

• Build early momentum through short-form content, creator partnerships, and targeted communities.
• Activate early users as advocates and referrers.
• Identify partnerships that drive real adoption — not vanity metrics.

Analytics & Product Feedback Loop

• Track the full funnel from install → activation → retention.
• Translate quantitative and qualitative data into clear actions.
• Collaborate with Product and Engineering to improve onboarding, engagement, and growth levers.

• 5+ years of experience in growth marketing, performance marketing, or product-led growth.
• Proven experience launching and scaling apps (consumer or B2B2C).
• Advanced, hands-on HubSpot experience is required.
• Deep experience with:
  • Paid acquisition and performance marketing
  • Growth experimentation and A/B testing
  • Funnel optimization and analytics
• Comfortable operating pre–product-market fit.
• Data-driven, creative, and execution-oriented.
• Excited to be a doer first, with leadership growth over time.

• You’re primarily a people manager and not hands-on.
• You prefer brand-only or awareness-focused marketing roles.
• You rely on large teams or agencies to execute.
• You’re uncomfortable owning measurable growth outcomes.

• End-to-end ownership of app launch and early growth.
• Direct collaboration with founders and product leadership.
• Authority to test, iterate, and scale what works.
• Opportunity to grow into broader leadership as the company scales.
• The chance to build a real growth engine from the ground up.

• Competitive base salary
• Full benefits package
• Meaningful equity participation (5-year vesting)
• Performance-based expansion of scope and responsibility

• Strong early user adoption and engagement
• Improving activation, retention, and CAC over time
• Clear signal toward product-market fit
• A documented, repeatable GTM and growth playbook
• ROI-driven scaling decisions backed by clean data